Ok, so I said previously that blogging was a time-sink, that it wasn’t self-sustainable and that you’d be hard-pressed to make a fortune in actual Passive Income from it. All of that is true.
With one exception.
You can create a successful blog site, and never have to post a thing. Remember, blogging is a huge phenomenon, and there are thousands of new bloggers coming online every day. Why not set up a blog site where you invite others to blog on a shared topic? Set up the blog for them, tailor it to the blogger’s preferences to make sure they’re happy, and then let them loose! You host it, you make the ad money, and your bloggers work diligently to add fresh new content every day.
Impossible, you say? Not at all. You just need to find a way to make it worth their while. Whether this means some sort of revenue-share (I frown on this, just because the accounting is often nightmarish) or some more creative means of compensation… maybe you set them up with a snazzy, professionally-designed blog, tailored precisely to their tastes. Or maybe you give them some kind of freebies – a nice email address on a cool domain for instance. Or you can do what I did on one of my sites – I sent each blogger free products to review, and they posted a new blog entry every few days, with a review of each product. These products don’t even need to be “physical” things – you can send them digital ebooks to review, or get them trial accounts into other web sites… be creative! As long as the blogger is getting something of value from the experience, they will be happy and productive, and you’ll keep getting free, daily content for your site.
Blogging on your own = bad idea.
Setting up a blog site and having a dozen other people blog for your site = brilliant.
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